LLYC Peru and University of the Pacific sign an agreement to launch the Specialisation Programme in Strategic Communication and Corporate Reputation.

LLYC Peru and the University of the Pacific are pleased to announce the signing of an agreement for the upcoming launch of a new Specialisation Programme in Strategic Communication and Corporate Reputation, which will be taught by the Pacífico Business School as part of its Master’s in Marketing and Business Management.

This agreement marks an important milestone in higher education and in the strategic communication industry, by uniting the academic expertise of one of the most renowned universities in the country with the practical experience of LLYC, leaders in communication consulting and corporate reputation management.

The programme will consist of six courses carefully designed to equip professionals with the skills needed to manage the communication challenges of today’s business world. Among the courses offered are Corporate Reputation and Crisis Management, Negotiation, Commstech (technology applied to strategic communication), Talent Engagement and Internal Communication, Public Advocacy and Corporate Diplomacy, and ESG Strategy Communication.

“We are excited to collaborate with University of the Pacific to offer this specialisation programme that not only strengthens our capabilities in strategic communication, but also prepares future leaders to successfully face the challenges of our globalised and digitalised environment,” mentions Daniel Titinger, Managing Director of LLYC Peru.

“We are committed to offering an education that meets the highest academic demands, while also preparing our master’s students to face and lead in the challenges of today’s world. The partnership with LLYC to launch this Specialisation Programme is a reflection of our effort to integrate professional practice with advanced theory, ensuring that our future graduates are experts in their field, innovative leaders and ethically responsible,” adds Elsa del Castillo, General Director of the Graduate School of University of the Pacific.

Participants in the programme will enjoy a unique combination of theory and practice that will prepare them to lead in the complex communication challenges of the modern business environment. This approach not only enriches their academic training, but also expands their professional networks through contact with leaders and experts in the field.

In addition, access to cutting-edge tools and the development of key skills such as leadership and problem solving will equip students with a competitive edge in the job market.

This agreement reflects the commitment of both institutions to educational excellence and innovation. By maintaining high academic standards and adapting to new market trends, University of the Pacific and LLYC set a role model in specialised education and professional training.

This translation was done with AI.