LLYC Venturing makes its Latin American debut: invests US$200,000 in Colombian startup WeKall

LLYC Venturing, a company of LLYC SA (BME:LLYC), has closed its first investment in Latin America. It was a $200,000 investment in Colombian startup WeKall, which is disrupting the voice channel by applying AI, transforming conversations into data and providing insights to exponentially improve the customer experience. This technology stands out for its ability to perform sentiment analysis, identify keywords in conversations and track the scripts of sales and customer service teams. This helps companies of all sizes to improve their customer satisfaction index and therefore their brand reputation.

WeKall is a leading company in voice and messaging software with Artificial Intelligence, known for its business telephony products, cloud contact center and virtual assistants, offering integrations with applications such as HubSpot, Microsoft Teams, Zendesk and many more. Reference funds in Latin America such as Rockstar, Carao Ventures and Imagine Ventures have joined us in this investment that aims to support the growth and international expansion of WeKall to Mexico.

“We look to invest in companies in which we are confident we can add great value in developing their business and driving their growth. In WeKall’s case, we believe that its tool will exponentially improve the customer experience and sophisticate the telesales channel by leveraging its artificial intelligence technology. WeKall will be a strategic ally with whom we will grow together,” said Ibo Sanz, the firm’s Director of Global Innovation Strategy.

Cali-based WeKall was born in 2018. Two Colombian entrepreneur brothers, Felipe and Julian Sanchez launched this startup that is already challenging giants like Avaya. WeKall is transforming the way companies communicate by voice. Its AI has caused a paradigm shift in the customer experience through a channel that was previously unknown.

“At WeKall, we are excited to announce our partnership with LLYC, a true vote of confidence in our potential and vision. This strategic alliance is not only a testament to our strength and value proposition, but also a crucial catalyst for our international expansion ambition. We are convinced that, with LLYC’s support, we will significantly accelerate our growth and strengthen our presence in Spanish-speaking markets. This is a defining moment for WeKall, and we are ready to embark on this exciting stage of our international expansion journey,” comments Felipe Sanchez, CEO and co-founder of WeKall.

With this investment LLYC Venturing bets on Latin American talent. It also demonstrates the consulting firm’s commitment to innovation, technology, AI and its use cases.

“As CVC, we bring much more than capital to our investees. We facilitate access to our markets by making internationalization more efficient and avoiding mistakes. We provide them with the talent of our professionals to mentor them in the challenges they face. By including their product in our proposals to clients, we open the doors to our commercial muscle,” says Javier Gibert, Investment Director of LLYC Venturing.

LLYC Venturing contemplates allocating 5 million euros, with tickets between 50,000 and 500,000 euros, in those technologies that are defining the digital marketing and communication industry.