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Mataró-based software company Epinium, which helps brands and agencies selling on Amazon to improve their results with artificial intelligence, has closed a €500,000 round led by LLYC Venturing. The transaction also involved the participation of Banco Sabadell through BStartup and investors including KOMM Investment (Michael Kleindl) and Jordi Ordoñez.
Epinium excels in the ease of connecting and managing multiple accounts on a single platform in seconds, along with all Amazon marketing-related integrations (Seller Central, Vendor Central, Brand Analytics and Amazon Ads). Following integration, users can view advanced analytics for their accounts, an audit to see what they need to do to improve their results, and SEO optimization and advertising tools on Amazon with proprietary artificial intelligence and integrations such as ChatGPT.
Launched in 2021, the software currently has over 70 clients in Spain, Italy, Germany, Turkey and other countries. Some of the brands they currently work with are: Educa Borras, Bandai, Quirumed, Nutriben, Aiwa, and agencies such as Kiliagon, Rocket Digital and Apache part of LLYC. They were recognized in 2023 as an Amazon Ads Advanced Partner, the highest distinction for tools or agencies that manage a high advertising spend.
According to its CEO, Carlos Martínez, Epinium has been one of the few startups that has managed to become profitable at such an early stage, a milestone achieved since the beginning of this year. They have posted an average growth rate of 20% in recent months. In his words, “We are delighted to have new top-level partners such as Banco Sabadell and LLYC, and with the capital injection we will be able to step on the accelerator of growth. Both our software and our team are fully ready to scale the business.”
Ibo Sanz, Managing Director at LLYC Venturing, points out that: “Retail marketing is one of the dominant trends in the industry. LLYC is committed to providing our clients with solutions that help them succeed, and we are dedicated to staying innovative and relevant. Assisting Epinium in its growth fulfills both of these objectives.”
Yolanda Pérez, director of BStartup at Banco Sabadell, explains the investment: “At Bstartup, we have observed the growing trend of multi-brand retailers becoming marketplaces, so it seems that brands will have to be able to capture in the different marketplaces and build loyalty in ecommerce. Therefore, tools such as Epinium that simplify management and automate tasks in the different marketplaces will be of high added value for these brands.”
With this capital injection, the company’s main objective is to expand the team, focusing on the IT and sales areas. In addition, resources will be allocated to begin investing in advertising, which will allow them to consolidate their position in the Spanish market. The company will also seek to continue its expansion in markets where it is already established while exploring the prospects of opening new international markets. This strategy will enable the organization to strengthen its market position and continue to grow.
