LLYC wins Aberje award with campaign about rare disease

The LLYC Brasil won the national trophy of the Aberje Award 2023 in the Multipublic category, for the campaign “Mocotó SQF“. The work was carried out in partnership with PTC Therapeutics to raise awareness of Familial Chylomicronemia Syndrome (FQS). The unprecedented campaign gained visibility by transforming a renowned restaurant that has been part of the Michelin Guide since 2015 into an inclusive environment for people with the condition, highlighting that they could enjoy meals without fear. With the award, LLYC added six national and international awards throughout 2023.

The campaign proved that it is possible to include, engage and raise awareness at the same time. The change took place throughout the restaurant: façade, uniforms, delivery packaging, product labels, website, social networks. Every detail was redesigned for the campaign. LLYC had already won the regional stage of the Aberje award, which included campaigns carried out and broadcast only in the state of São Paulo. The award is divided into 5 regions: São Paulo, Rio de Janeiro and Espírito Santo, Minas Gerais and the Midwest, the North and Northeast and the South. Now, it has taken the national trophy, competing with projects from all over Brazil.

Flavia Caldeira, senior director of operations and strategic communications at LLYC Brasil, attended the awards ceremony and received the trophy alongside Joyce Tiba, Marketing Manager and Tuca Figueira, Corporate Communications Director for Latin America at PTC. For Flavia, winning this award is a reflection of the talent and dedication of the teams in creating innovative and effective communication strategies, overcoming challenges and delivering the best results for the consultancy’s clients. “We are truly proud of our work and how it is making a difference on the corporate communications scene. Our commitment to quality and creativity remains unwavering, driving us to overcome challenges and make LLYC stand out in a dynamic and demanding market,” she said.

Campaign organizer, Giuliana Gregori, Healthcare and Advocacy director, celebrates that receiving the Aberje Award is validation of the commitment to transform communication into a powerful tool for raising awareness. “This campaign has been a journey of impact and inclusion, showing that communication can be a positive force in raising awareness about Familial Chylomicronemia Syndrome.”

Americo Vizer took care of the creative part of the campaign and comments that this award is recognition of the power of creativity combined with a meaningful cause. “The ‘MOCOTÓ SQF’ was not just a campaign, we were able to provide a life experience for people who have never had the chance to eat out due to the conditions of this rare disease. Receiving the Aberje Award is an incentive for us to continue innovating in communication and positively impacting society.”