LLYC and AECC, are recognized in the ‘Somos Pacientes 2023 Awards’.

LLYC together with the Spanish Association Against Cancer, have been winners in the 2023 edition of the We Are Patients Awards, for their ‘All Against Cancer’ campaign in the category ‘Patients: Initiative preferred by Somos Pacientes’ users’.

To obtain this special recognition, the project has participated along with other campaigns in an online voting processopen, where the public has had to choose and finally ‘Todos contra el cáncer’ has been awarded the campaign with 7,399 votes.

For Patricia Cavada, Senior Director of Engagement at LLYC Madrid, “Collaborating with the Spanish Association Against Cancer to raise awareness and achieve a 70% survival rate goes beyond work. It is a source of pride to see how our work can have a positive impact.”.

The Somos Pacientes Awards are a benchmark within the social and healthcare sector, which each year recognizes projects aimed at offering quality services to patients, people with disabilities, family members and caregivers. In addition, it rewards non-governmental organizations, foundations and institutions, public or private, that have undertaken campaigns of interest in this field.

About the campaign.

‘Todos contra el cáncer’ is a campaign executed by LLYC’s Consumer Engagement and Healthcare teams for La Asociación Española Contra el Cáncer, which was launched on February 4 (International Cancer Day), with the aim of raising public awareness of the importance of prevention, early diagnosis and research into cancer, a disease that, in one way or another, ends up affecting us directly or indirectly. .

The project fulfilled its social mission of communicating and involving people, organizations and entities in the fight against cancer in Spain. In the long term, the initiative seeks to raise awareness and mobilize Spanish society about the possibility and importance of cancer survival, through prevention, diagnosis and early detection, as well as increasing the resources allocated to cancer research.

As a result of the campaign, the results indicated that the Association met its goal of raising the conversation about the importance of cancer research, prevention and early diagnosis to society.