Every year, Forbes Mexico magazine publishes a ranking of the top 100 most creative Mexicans worldwide, a ranking considered to be among the most relevant in the Mexican creativity market.
This year’s edition of the renowned magazine featured Pepe Beker, Partner and Chief Creative Officer Americas and Co-Founder and CEO of Beso by LLYC, in its ranking of the top 100 most creative Mexicans in the country and one of the best professionals in the advertising industry in recognition of his extensive and successful track record, which included advertising campaigns and slogans that have become legendary in the history of Mexican television, including “¿tienes el valor o te vale?” (have you got the courage or is this good enough for you?) for Fundación Televisa or the “Papá Pirata” (Daddy Pirate) campaign for Canacine.
José Beker joins a list that includes such prominent Mexicans as producer Manolo Caro, actor Tenoh Huerta, and architect Fernanda Canales.
The ranking of the top 100 most creative Mexicans worldwide honors the most creative professionals in sectors such as advertising, marketing, film, cooking and entertainment, in no specific order.
