Santiuste, in Segovia, Spain, dedicates a street to José Antonio Llorente.

The Segovian town of Santiuste de San Juan Bautista has honored José Antonio Llorente, Partner and Founder of LLYC, by dedicating one of its streets to him in recognition of his career and the special bond he maintained with this town. The City Council Plenary unanimously approved the decision a few weeks ago. The plaque was unveiled this Sunday in a ceremony attended by his family and friends, including LLYC directors and the Minister of Transport and Sustainable Mobility, Óscar Puente.  

José Antonio always considered Santiuste his home. His mother, Juli Herrero, was born there and he spent his summers there. In addition, he expressly requested that his remains rest in this town where he forged a personality that has had a global impact on the world of communication. In 1995 he founded LLYC and created a company of professional partners dedicated to providing results for its clients, with a constant commitment to innovation and to generating growth opportunities for its professionals. His commitment to excellence remains a fundamental pillar of every initiative of the firm and inspires his staff, with more than 1,400 people, who continue to build his legacy in 13 countries. 

During the ceremony, Juli Herrero, said: “For me today is a sad and touching day, sad because I would prefer him to live and then this posthumous tribute would be unnecessary; and I feel moved because I am proud that my village recognizes his brilliant professional career throughout the world”.

“José Antonio Llorente was an admirable person, who dreamed of a better and fairer world. He was a good man who took care of his manners, who transmitted serenity and who was loved by all of us who knew him,” said Minister Óscar Puente during his speech.

According to Juan Martín Gómez, Mayor of Santiuste de San Juan Bautista, “this town represented for José Antonio a refuge and a symbol of his values, a connection with his origins and the humility that characterized his life”.

“I would like to thank the full council of Santiuste, and especially its mayor, for the public recognition they have dedicated today to José Antonio, of which he would undoubtedly be proud. I would also like to thank Minister Óscar Puente for his presence at this tribute and his affectionate words for José Antonio who was always a source of inspiration for those around him, an example of leadership and commitment to society”, assures Francisco Sánchez-Rivas, Chairman of the Board of Directors of LLYC, who was present at the event.

This content is translated with AI. Read article in its original language.