`Together´, LLYC’s emotional Christmas campaign for Mediaset Spain that pays tribute to young people and solidarity.

At a time when the selfless help of thousands of volunteers has opened the news and solidarity was rediscovered as one of the greatest qualities of our society, Mediaset España wanted to celebrate this Christmas with a tribute to the things we are capable to do when we work together.

For this, and after consulting several agencies, the media group has decided to count on the creative team of LLYC. The result of this first collaboration is ‘Together’, a story in which a tree, young people and solidarity are the main characters. In this short story, filmed in the town of Torrelaguna, young people show -as they did during the days following the DANA- that they are far from the stereotype that defines them as a glass generation serving as an inspiration to the rest of society. In this way, the usual cast of presenters that usually stars in Mediaset Spain’s Christmas campaign gives way to ordinary people.

The story, with a touch of magical realism, was shot by the Catalan director Joana Colomer and the production company Primo. In the words of Julio Alonso, creative director of the campaign: “Joana has that special eye and sensitivity that a story like this needs, she is able to find beauty and truth in the simplest things”. Daniela Cajías, director of photography for films such as Alcarràs and Las Niñas and the first woman to win a Goya in this category, has also been brought in to add texture to the story.

As a curiosity, it is worth mentioning that several volunteers who collaborated in the cleaning of the streets of the towns affected by the floods of last November 28th have been featured in the campaign. The campaign can be seen from December 10 on all Mediaset España group channels (Telecinco, Cuatro, Factoría de Ficción, Boing, Divinity, Energy and Be Mad).

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