We contribute our expert analysis to the expert report in the greenwashing litigation between Repsol and Iberdrola

In a context where corporate transparency is key and accusations of greenwashing can have a significant impact on reputation and public trust, we had the opportunity to participate as independent experts in one of the most relevant litigations in the field of environmental communication in Spain: the lawsuit filed by Iberdrola against Repsol for alleged greenwashing.

Our role was clear: to offer the judge a complete, objective and well-founded view of the veracity and transparency of Repsol’s corporate and advertising communications.

To this end, we developed an exhaustive expert report that combined experience in communications with the use of advanced techniques. The analysis included:

• A comprehensive evaluation of all corporate and advertising communication channels.
• Specific metrics and market studies to measure public perception and the clarity of messages.
• Sector benchmarks to contextualize Repsol’s communication practices against those of the market.
• Processing of texts and images using Artificial Intelligence to analyze the coherence and veracity of the disseminated content.

This multidimensional approach allowed us to offer the judge a technical and rigorous view in a complex process with no legal precedent in our country. The ruling, in this case in favor of Repsol, reflects the importance of having independent and methodologically sound analysis in litigation where reputation or corporate communication is at the center of the debate.

Bringing rigor and clarity to public and legal debate

This case not only put the communication strategies of energy companies to the test, but also the need to evaluate these messages with objective tools that provide clarity to judicial bodies, authorities and, in general, to the public debate.

We remain committed to combining experience, technical analysis and advanced technology to help organizations face the most complex challenges in communication and reputation.

 

This content is translated with AI. Read article in its original language.