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Let's Fly

INTRODUCING OUR NEW SERVICE OFFERING AND POSITIONING BLENDING DATA AND CREATIVITY INTO A UNIQUE PIECE OF DATA ART.

The LET’S FLY campaign features a central piece of data art that showcases how, by combining boldness, technology, and craftsmanship with data and sensitivity, we can venture into uncharted territories, creating opportunities for connection and impact.

This initiative’s innovative, interdisciplinary, and experimental nature aligns with LLYC’s current trajectory and our understanding of boldness.

Our Deep Learning team analyzed 18.4 million messages using artificial intelligence to create a distinctive visual representation. It reveals both familiar and unexplored areas, reflecting polarized and saturated territories as well as less-traveled themes.
The threads of the fabric mirror what LLYC represents today: a team of over 1,200 professionals offering a unique blend of Marketing and Corporate Affairs services.
This artwork incorporates insights from operating in 12 countries and integrates the talent and vision of acquired companies, strengthening LLYC's identity.

  1. CAN WE MAKE ART WITH DATA?

    Data is transformed into color, yarns, warp, and weft, culminating in a unique fabric crafted through 3-D printing. This technological transformation yields beauty, inspiring varied interpretations.

  2. CAN WE PERCEIVE TECHNOLOGY THROUGH THE SENSE OF TOUCH?

    The fabric is distinctive, adaptable, and flexible, mirroring our approach to solutions tailored to each client's needs, ensuring value addition at any moment.

  3. CAN WE 3D-PRINT BOLDNESS?

    This 3-D print is a visual manifesto encapsulating LLYC's essence: craftsmanship, innovation, risk-taking, and venturing into uniquely complex and uncharted territories.

“This initiative enables us to discuss integration and the utilization of data to uncover fresh communication avenues. However, I find it most compelling when viewed as an evocative means to articulate the essence of LET’S FLY and encapsulate the spirit of the company amid this transformative period. It invites us to continue innovating and venturing into uncharted territories, which has prompted Espadaysantacruz and ourselves to embrace experimentation.”

Rafa Antón
Global Chief Creative Officer at LLYC

3 - D
CRAFT
DATA
ART

3-D printing is typically used for making solid and inflexible objects. Therefore, the main challenge for creating this textile, in partnership with the Espadaysantacruz artist collective, was to use digital technology to develop a design based on data, which could then be materialized as fabric..

 

“The 3D printing of this textile, with its woven structure, is a breakthrough in itself” Nerea Goikoetxea – Director at Espadaysantacruz studio

“LET’S FLY,” LLYC’s new motto, embodies the potential unlocked by combining boldness, innovation, creativity, and influence..

“LET’S FLY” inspires LLYC team members and clients to reimagine disciplines and experiences.

“LET’S FLY” invites us to take the unconventional path, turning each day into an opportunity to elevate brands and create value.

Together at LLYC, we craft and protect value for our clients through our distinctive Marketing + Corporate Affairs service offering.

Let's Explore Uncharted Territory

LET'S FLY

Marketing

Corporate Affairs

Boldness is meant to be embraced.

Let’s venture on together.

LET’S FLY

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