LLYC achieves Google Marketing Platform Global Certification

In line with AdTech’s strategic plan of the Paid & Performance area, LLYC stands out again in the digital landscape by being globally certified by Google on its GMP platform (Google Marketing Platform), which gives them the ability to implement digital media buying strategies with cutting-edge technology to achieve their clients’ goals.  

Thanks to this global certification in its Display & Video 360, Search Ads 360, Analytics, Campaign Manager 360 and Ads Creative Studio products, LLYC is in a privileged position to optimize its clients’ digital campaigns, which will result in an increase in the reach, the effectiveness of their marketing strategies and, therefore, in more remarkable and successful results.

To achieve this certification, in addition to undergoing a rigorous case evaluation and their client service record, LLYC’s Paid & Performance team members also had to obtain individual certification through an online assessment. This test demonstrated their technical proficiency on each of these products, in addition to passing the overall assessment.

“As a Google partner, we have a unique responsibility to drive our clients’ growth and accompany them in their challenges with cutting-edge, market-leading AdTech solutions. These certifications strengthen LLYC’s ability to optimize digital campaigns across multiple markets while ensuring the security and integrity of our clients’ data,” said Luis Manuel Núñez Maestre, Partner and Global Managing Director, Paid Media & Performance and Growth & Transformation Americas.

We add this global certification to our credentials, complementing Meta’s certifications in Advertising Measurement (MMM), Media and Community Management. These advances reinforce LLYC’s commitment to position itself as a leader in providing marketing services of excellence, offering its clients the guarantee of being advised by a team with the skills, experience and certifications necessary to succeed in the digital arena.

About Google Marketing Platform Partners

Google Marketing Platform (GMP) is a suite of tools and products that Google offers to help businesses manage and optimize their online marketing strategies. It includes a variety of tools for advertising, web analytics, data management, website optimization and more. Some of the core products within the Google Marketing Platform are Google Analytics, Google Ads, Google Tag Manager, Google Data Studio and Google Optimize. 

These tools allow businesses to track campaign performance, analyze data, optimize their websites and advertising, and make informed decisions to improve their online marketing results. GMP enables agencies and marketing teams to effectively manage and grow digital marketing campaigns. It also integrates solutions from this platform’s advertising and analytics services to help buyers execute comprehensive campaigns across multiple channels.

This translation has been written with IA.