Return

Why is everyone talking about CDPs and why should you care?

Trends

E-commerce

Consumer
Sector

IT and Communications
Countries

Spain

Global

May 13 2024

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver personalized experiences, improving customer satisfaction and loyalty. Besides, you will find answers to the following questions:

What exactly does a CDP do and what problems can it help CMOs solve?

What challenges can companies face if they don’t have a CDP to manage their customer data?

How can the proper use of the information provided by a CDP make a difference to a company’s competitiveness and market relevance?

Beatriz Díaz-Parreño

DIRECTOR OF GROWTH & TRANSFORMATION EUROPE

Complete your information to receive the report.

First Name*

Last Name*

Company*

Position*

Work Email*

Country*

LLYC is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you::

I agree to receive other communications from LLYC.

In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below.

I agree to allow LLYC to store and process my personal data.*

You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.