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Conversational Identity: How to Build a Brand in the AI Era?

Trends

Artificial Intelligence
Sector

IT and Communications

Others
Countries

Global

Sep 4 2024

This paper offers a practical and comprehensive look at how brands can stand out in today’s digital age by developing a personality and voice that is authentic and consistent with their values, thus standing out in an environment that often lacks a human and relational approach.

How can brands cultivate genuine relationships in AI-driven environments, and what strategies should they adopt to ensure a consistent and authentic conversational identity?/li>
What technical-scientific methodologies are recommended to create an effective, multidimensional brand personality, and how can this brand voice be implemented across various platforms and technologies?

¿Cuáles son algunos ejemplos de uso práctico de esta voz de marca, tanto en interacciones directas con los consumidores como en medios de comunicación y publicidad?

Roberto Carreras

SENIOR DIRECTOR OF MARKETING VOICE

Andrea Cortés

DIRECTOR OF DIGITAL INFLUENCE MEXICO

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