Rafa Antón, finalist for the Eficacia 2024 Jurors’ Club Career Achievement Awards

The Effectiveness Awards Jury Club has announced the finalists for the Effectiveness Career Achievement Award 2024, and we are proud that Rafa Antón, Founding Partner of CHINA part of LLYC and Global Creative Director of LLYC, is among the nominees.

The jury has highlighted Rafa’s creativity and remarkable contribution to the Spanish advertising industry. With a career that combines innovation and adaptability, Rafa co-founded the independent agency CHINA in 2010, after 15 years leading the creative direction of Leo Burnett Spain and being a permanent member of the Global Creative Council. Since then, he has worked with top brands such as Coca Cola, Levi’s, VISA, Loewe, WWF, Alhambra and Adolfo Domínguez, always driving projects that challenge the limits of creativity.

Since joining LLYC, Rafa has been a pillar in the integration of creativity with strategy, reflecting his unique vision in each campaign. In addition to his role as Partner and Creative Director, he has been a jury member at major international festivals and has led the c de c, the Club de Creativos de España, bringing his experience and passion for quality in all its facets.

This recognition of Rafa, along with the other finalists Jordi Rosàs and Ana Torres, is a testament to his impact on Spanish advertising, both at the multinational level and from his own project. Best of luck, Rafa, and congratulations to all the finalists! See you on September 19 in Madrid to meet the winners.

This content is translated with AI.