LLYC appoints Salvador López as new Latam Paid & Performance Senior Director

LLYC, the global Marketing and Corporate Affairs firm, announces the appointment of Salvador López as the new Latam Paid & Performance Senior Director. In his new role, Salvador will be responsible for leading the strategy for growth, planning, management, and optimization of media buying, with the objective of generating measurable business results throughout the region.

Salvador has more than ten years of experience in the industry. He has led paid media campaigns and strategies for global companies such as Kellogg’s, MSD, and Coca-Cola. Previously, Salvador served as the Global Paid Media Director at The Keenfolks, where he oversaw digital ecosystems for Latin America and Europe, designing innovative strategies that drove client performance.

“I am excited to join this team at a crucial moment for digital transformation in the region. My focus will be on driving strategies that effectively connect brands with their consumers, using innovative technologies and optimizing performance in paid media,” said Salvador López.

Salvador will be based in the Mexico office and will report directly to David Martín, Partner, Growth & Transformation & Paid Media Americas Managing Director, and Luis Manuel Núñez, Partner, Global Paid & Performance Lead, Digital Marketing.

For his part, Luis Manuel Núñez added: “We are thrilled to welcome Salva to the team. His strategic approach to addressing the challenges of the digital environment and his experience in the Paid Media world will be key to driving our growth and achieving our goals in LATAM. With his leadership, we are confident that we will reach new heights and achieve extraordinary results in our joint projects.”

Finally, David Martín emphasized: “The addition of Salvador López represents a crucial step in our regional expansion strategy. His vast experience in leading high-performance teams, as well as his deep technical knowledge and focus on transformational growth, will be key to driving our evolution and consolidating the area that has become one of the main growth vectors in the market.”

López holds a degree in International Business and a Master’s in Marketing from the National Polytechnic Institute, as well as an MBA in Project Management from the European Business School of Barcelona. His arrival represents an important step in continuing to drive innovation and growth for LLYC throughout the region.

This content is translated with AI.