We are Independent Agency of the Year at FIAP 2024

We have been recognised as Independent Agency of the Year at the Ibero-American Festival of Creativity (FIAP) 2024, one of the most important events in our industry. We also won nine other awards, including three Golds, making us the most awarded firm in Spain and one of the top five globally.

The on-site gala, held at the Papalote del Niño Museum in Mexico City during Advertising Week Latam, was the stage on which we collected these awards. We were represented by David González Natal, Partner and Managing Director of Latam North, and Javier Rosado, Partner and Strategy Director of Marketing Solutions for the Americas, who celebrated this great achievement with us.

Five of our campaigns were awarded, standing out for their creative versatility and their ability to make an impact in different categories.

Ajedrez/Pareja, created by CHINA part of LLYC, for the Sitges International Fantastic Film Festival, was one of the main protagonists, winning a Gold in Production – Audiovisual Production Techniques – Acting Direction, a Silver in Television/Cinema/Digital – Low Budget, and a Bronze in Recreation/Placation/Tourism/Travel. This campaign paid homage to Alfred Hitchcock’s The Birds and managed to captivate audiences with its visual storytelling and impeccable direction of actors.

Ajedrez/Pareja, our collaboration with StepbyWater, was also a success, winning a Gold in Graphic Production Techniques – Illustration, and a Bronze in Outdoor/Public Road/Environment Innovation, reinforcing our commitment to sustainability and water conservation.

Paseadores de Niños Multiópticas, which won a Gold in Formats – Content with Best Digital Strategy and a Bronze in Best Use of Influencer, generating a valuable conversation about children’s eye health through an original and creative approach.

Brazaletes de Esperanza, in collaboration with the Spanish Association Against Cancer, also received a Silver in Production – Low Production Cost, for turning a symbol of grief into a symbol of hope and life, mobilising thousands of people during major sporting events.

Finally, our Rainbot project, in collaboration with Pride Connection Mexico, won a Bronze in Innovation – Use of Artificial Intelligence. This project uses artificial intelligence to transform hate messages against the LGBTIQ+ community into poems of love and acceptance, achieving a global impact with more than 2.3 billion people reached.

These awards are a reflection of our commitment to creativity and innovation, demonstrating once again our ability to generate real impact through ideas that connect with audiences and transform society.
 
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