LLYC wins 5 metals in El Ojo de Iberoamérica

LLYC closes the El Ojo de Iberoamérica festival held in Buenos Aires (Argentina) with a positive balance. The firm won 5 metals in different categories. The En Nuestras Manos campaign, in collaboration with StepbyWater, won a Silver in the El Ojo Sustentable category, and a Bronze in the El Tercer Ojo category. Meanwhile, Sopa de Señas, by La Moderna, won a Bronze in El Ojo Design. Rainbot, developed together with Pride Connection Mexico, received a Bronze in El Ojo Creative Data. Ajedrez / Pareja, made by CHINA part of LLYC for the Sitges International Fantastic Film Festival, won a Bronze in El Ojo Film.

For María Eugenia Vargas, General Director Argentina: “These awards play an important role and contribute significantly to the communication, marketing and advertising industry at a regional and global level. They recognize the talent of the best professionals and companies in the region, as well as their work, and provide unique opportunities for interaction, exchange and networking among different talents and figures worldwide”.

These awards underscore LLYC’s commitment to innovation and social responsibility in campaigns in Latam and Iberia. The firm has been recognized at El Ojo de Iberoamérica 2024 for its creativity in Design, Film Data and Sustainability. The El Ojo de Iberoamérica Festival, which has been held for 27 years, is a must-attend and unmissable event in the annual agenda of international creativity.

About the award-winning campaigns:

En Nuestras Manos: A project created in collaboration with StepbyWater, which has turned an arid Spanish lagoon into a stunning work of earthly art. Through SAYPE’s artistic vision, a powerful visual message is conveyed: the future of water depends on our collective hands. The campaign accumulated more than 20 million views and 10 million impressions, “En Nuestras Manos” took the dialogue on water conservation to a new level. It brought together more than 30 influential companies with a common goal, achieving a historic commitment to return 10 billion liters of water to nature, highlighting the project’s significant impact on environmental preservation and corporate responsibility.

Ajedrez / Pareja: Every year, the Sitges International Film Festival pays tribute to an iconic film, and in its 56th edition, the one selected was ‘The Birds’, a classic by Alfred Hitchcock. LLYC’s CHINA campaign was developed through two audiovisual pieces: “Chess” and “Couple”. In both, the characters, trapped by fear, turn their attention to the sky, away from their activities -a game of chess and a couple’s discussion-, subtly highlighting the presence of the birds only through their sound. With close to 50,000 tickets sold, the campaign achieved an increase of more than 10,000 over the previous year, demonstrating its impact and success in capturing the attention of the public and the media.

Sopa de Señas: On the occasion of National Sign Language Day, “Sopa de Señas” was launched as an innovative project that transformed an everyday consumer product into an educational and inclusion tool. The campaign consisted of integrating sign language into the soup’s packaging, accompanied by a QR code that directed consumers to interactive resources, such as translations into simple phrases, master classes in sign language and educational kits for schools. Thanks to this strategy, more than 2.7 million soups reached Mexican supermarkets, generating more than 91 million impressions and reaching 22 million people. It also motivated more than 200,000 people to learn sign language, fostering greater inclusion for the Mexican deaf community.

Rainbot: A pioneering breakthrough in digital activism, the result of our collaboration with Pride Connection Mexico. This innovative project uses advanced artificial intelligence to convert hate speech towards the LGBTIQ+ community into poems that promote love and acceptance. With a reach of 2.3 billion people and 637 global media mentions, Rainbot not only counters negativity, but also acts as a catalyst for fundamental conversations about empathy and respect, reaffirming our commitment to inclusion and transformative communication.

This content is translated with AI. Read article in its original language.