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TrendsAppointments and New Hires
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SectorOthers
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CountriesMexicoPanamaDominican RepublicColombia
LLYC, the global marketing and corporate affairs firm, has announced the appointment of Anne Davie as North Latam Marketing Solutions General Director. In her new role, Anne will lead the implementation of LLYC’s marketing solutions in North Latam, which encompasses Colombia, Mexico, Panama and the Dominican Republic, with the goal of strengthening the company’s value proposition based on creativity, influence and innovation. His focus will be oriented to drive the growth of clients in this region.
With an outstanding track record of more than 15 years in marketing and advertising, Anne has worked on campaigns for global brands in different sectors, such as retail, mass consumption, luxury, financial services and health. During her time at Lopez Negrete Communications, she played a key role in managing accounts such as Walmart and Unilever, achieving a 30% increase in the agency’s revenue and winning prestigious awards such as the David Ogilvy Award and the Mosaic National Excellence Award.
Anne describes this new chapter at LLYC as, “The greatest professional adventure.” Inspired by the words of Oprah Winfrey, she added: “The biggest adventure you can take is to live the life of your dreams”.
In her new position, Anne will be responsible for coordinating teams to integrate new technologies into daily operations, develop internal resources and adapt them to the challenges of contemporary marketing. She will work hand in hand with Fede Isuani, Partner and Managing Director of Marketing Solutions for the Americas and David Gonzalez Natal, Partner and Managing Director for North Latam, to drive innovative strategies in the region. Where her focus on creating culturally resonant brand messaging will be instrumental in strengthening strategic client relationships.
“The addition of Anne is the fundamental piece in the advertising evolution strategy that has already been showing LLYC as a key market player throughout the North Latam Region. Her experience in combining technology and creativity will be instrumental in exceeding our clients’ expectations,” said Fede Isuani, Partner & Americas Marketing Solutions General Director.
With this appointment, LLYC reinforces its commitment to innovation, transforming the way brands connect with their audiences. The firm continues to lead the way in creating marketing strategies that combine creativity, influence and innovation, as well as a customer-centric approach, adapting to the demands of an ever-evolving marketplace.
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