Salvador López, recognized by Merca2.0 as a leader in digital transformation

Salvador López, LATAM Growth & Transformation & Paid Media Senior Director, has been included in the list of Digital Marketing Leaders 2025 by Merca2.0 magazine, one of the most influential media outlets in the marketing and innovation sector in Latin America. His inclusion reflects the value of a career that combines strategic vision, advanced use of data, and collaborative leadership at a key moment in the sector’s evolution.

Salvador’s presence on this list also represents recognition of Latin American talent in the field of digital transformation. Increasingly, profiles capable of integrating technology, creativity, and human purpose are setting the tone in the region.

On our team, Salvador has driven a structured innovation approach, where experimentation, data, and operational agility are integrated into results-oriented teams. His working model, based on weekly sprints and cross-functional collaboration, seeks to balance creativity with performance.

As he himself states:

We promote an environment where experimentation is welcome and mistakes are seen as learning opportunities.

His inclusion in this list not only highlights an individual career, but also a way of leading change from the region.