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CREATION OF THE NOREN PRODUCT BRAND

1 award
  • The Communicator Awards
  • Client
    Multiópticas
  • Sector
    Mass Consumption and Distribution
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  • Client
    Multiópticas
  • Sector
    Mass Consumption and Distribution
CREATION OF THE NOREN PRODUCT BRAND

Challenge.

Creation of a new brand.

Impact.

With the launch of the identity of the brand Noren, Multiópticas was able to increase its sales of premium glasses fourfold 2019.

+30K
visits to the webpage
+3M
web sessions
+7,821€
combined value of placements in printed media

Thanks to the branding work of Estudio Creativo, we have a brand with very clear and well-defined values and personality that allow us to activate simply through marketing and advertising.

Javier Sánchez Madrid
Multiópticas Marketing Director

Solution.

Multiópticas needed a brand that allowed it to market a new range of glasses with higher price and quality positioning than the rest of the brand’s existing ranges.

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