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CREATION OF THE NOREN PRODUCT BRAND

1 award

Client

Multiópticas
Sector

Mass Consumption and Distribution

Client

Multiópticas
Sector

Mass Consumption and Distribution

CREATION OF THE NOREN PRODUCT BRAND

Challenge.

Creation of a new brand.

Impact.

With the launch of the identity of the brand Noren, Multiópticas was able to increase its sales of premium glasses fourfold 2019.

+30K

visits to the webpage

+3M

web sessions

+7,821€

combined value of placements in printed media

Thanks to the branding work of Estudio Creativo, we have a brand with very clear and well-defined values and personality that allow us to activate simply through marketing and advertising.

Javier Sánchez Madrid

Multiópticas Marketing Director

Solution.

Multiópticas needed a brand that allowed it to market a new range of glasses with higher price and quality positioning than the rest of the brand’s existing ranges.

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