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PLAY TO MOVE. ALIGN 60,000 EMPLOYEES WITH SUSTAINABILITY POLICIES

  • Client
    Telefónica
  • Sector
    Professional Services
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  • Client
    Telefónica
  • Sector
    Professional Services
PLAY TO MOVE. ALIGN 60,000 EMPLOYEES WITH SUSTAINABILITY POLICIES

Challenge.

Align 60,000 employees with sustainability policy.

Impact.

Multi award-winning campaign, with a Gold Stevie amongst its awards.

+5.000
games played in the app
74%
of the employees reached said they changed their perception of responsible business

Thanks to the storytelling techniques of LLYC we have been able to tell all the work we do related to responsible business in a different way, helping us generate engagement with our stakeholders.

Eduardo Puig de la Bellacasa Aznar
Director of Stakeholder Management and Corporate Reporting, Telefónica
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