LLYC, the most renowned, exemplary and attractive consultancy, also leads the integration of AI in the sector

LLYC remains the leading and benchmark firm in the sector in Spain: the most renowned, exemplary, attractive, and active in new business. In addition, it is the best rated by the market in service quality, strategic communication planning, and integrated services. These are the findings of the PR SCOPE Spain 2025/2026 report: Trends in client–consultancy relationships and the perception and image of communication consultancies, conducted by SCOPEN.

The report positions LLYC as the company in the sector most recognized for its expertise, capability, and leadership in the AI conversation. It also highlights the strength of its team: up to 89 professionals from the firm are included in the list of the most admired. Once again, competitors have chosen it as Consultancy of the Year in Spain.

Client satisfaction continues to rise

According to the report, 100% of surveyed clients declared themselves “very satisfied” or “satisfied” with LLYC’s work. None expressed the intention to switch firms, and the level of recommendation is on the rise.

Clients gave LLYC higher ratings in data and innovation capabilities, strategic planning, and sustainability advisory. They also highlighted the firm’s specialization, content creation capacity, quality of service, business knowledge, multidisciplinary team, integrated offering, international network, and media relations.

Professionalism is the word that best defines the consultancy, according to the report.

Luis Miguel Peña, Partner and CEO of LLYC Europe, said: “The results of the report confirm that we remain the reference firm in Spain. We have strengthened our leadership because we have advanced further than others in what clients need: AI applied to what we do, creativity with data, and innovation. Our hallmark is professionalism, sector knowledge, and project effectiveness. Maintaining excellence in service is crucial to fostering loyalty and consolidating client satisfaction and recommendation. We want to help them grow and evolve their businesses with disruptive proposals.”

Jorge López Zafra, Partner and General Manager of Corporate Affairs in Europe, added: “It is clear that artificial intelligence will transform our sector, but our true strength remains the talent and adaptability of our team. With nearly 200 professionals in our European offices collaborating on corporate affairs projects, we work to anticipate trends, interpret complexity, and, above all, exert a positive influence that connects our activity with our clients’ business results. AI will make us more agile and precise, but the differentiating value will continue to come from people: their judgment, leadership, and ability to build trust and deliver real, sustainable impact over time.”

For the 2025/2026 edition, SCOPEN interviewed 1,051 professionals between February and May this year: 529 working in companies, 377 in communication consultancies, and 147 journalists from leading media outlets.