Luis Miguel Peña
Partner and Senior Director Strategy & AI
He is part of the team of partners and senior directors responsible for developing and applying Artificial Intelligence-based solutions to address corporate reputation, public affairs, cultural change, social license, and brand positioning challenges for the company’s clients. Throughout his 25 years at LLYC, he has held various leadership positions, notably serving as CEO for Europe, global Chief Talent Officer, and Managing Director for Peru, Colombia, and Ecuador.
Experience.
He has an extensive track record in communication consulting, crisis management, litigation, and talent engagement for clients across various sectors, such as food and beverage, financial, real estate, energy, retail and distribution, pharmaceutical, consumer goods, and construction. He holds a bachelor’s degree in Business Administration and Management from the Universidad Autónoma de Madrid and a diploma in Business Administration from the University of California, Berkeley. Additionally, he has taught corporate communication in postgraduate programs at several universities in Spain and Peru.
Interests.
He is passionate about his family, Real Madrid, and motorsports.
