Alejandro Tamayo, new North Latam Executive Creative Director at LLYC

LLYC, the global Marketing and Corporate Affairs firm, announces the appointment of Alejandro Tamayo as North Latam Executive Creative Director.

A Colombian advertising professional based in Mexico, Alejandro has spent nearly two decades building ideas that connect brands with audiences across diverse markets such as Colombia, Guatemala, and Mexico. He has led teams at international agencies and developed campaigns for brands including Google, Spotify, Samsung, Ambev, Kimberly Clark, Mazda, Movistar, Hisense, PepsiCo, Kellanova, Payless, Abbott, Walmart, Nivea, Starbucks, Juan Valdez, Nissan, Visa, among many others.

His work has been recognized at renowned festivals such as Cannes Lions, One Show, D&AD, Clio, El Ojo de Iberoamérica, Cíclope, Gerety, El Dorado, and El Círculo de Oro. He has also served as a juror at international competitions including FIAP, WINA, PHNX, and Act Responsible Care.

In his new role, Alejandro will be responsible for setting the creative direction in the region, leading strategic pitches, and paving the way for LLYC’s talent to continue standing out at international festivals and industry competitions.

On this new chapter, Alejandro Tamayo shares: “Very rarely in life do you get to meet and connect with people who share a vision similar to yours. Adolfo Corujo, Anne Davie, and Mauricio Guerrero share with me the same passion and drive to take LLYC where we want it to go. And, as David Bowie says: I know where we’re going, and I promise it won’t be boring.”

Alejandro’s appointment is part of LLYC’s strategy to strengthen its creative offering and expand its presence in the Marketing and Corporate Affairs arena. His vision and creative leadership align with the company’s evolution in the Americas and embody the promise of being Partners for What’s Next—putting creativity at the service of clients to transform uncertainty into opportunity and unlock new growth possibilities.

For his part, Mauricio Guerrero, Americas Chief Creative Officer at LLYC, highlights: “Alejandro’s arrival reaffirms our ambition to become key players in creativity across the region. His work, leadership, and passion have left a mark throughout his career at different agencies. Now we are fortunate to have him with us, and with humility but great determination, we will continue working to deliver world-class creative work.”