LLYC Appoints Carlos Andrés Ariza as Managing Director, U.S. Integrated Marketing

LLYC announces the appointment of Carlos Andrés Ariza as Managing Director of U.S. Integrated Marketing. Ariza will lead LLYC’s Digital Marketing unit, playing a pivotal role in the company’s continued expansion across the United States.

In his new role, Carlos will advance LLYC’s capabilities in Omnichannel Media, MarTech, AI, and digital innovation, driving integration to ensure clients benefit from the full scale, efficiency, and expertise of LLYC’s global network.

“LLYC has built a reputation of bringing together creativity, strategy, and technology to solve complex brand challenges,” said Ariza. “I’m thrilled to take a leadership role in advancing that vision, pushing the limits of Media, MarComm Strategy, and MarTech AI while ensuring the full-scale integration of LLYC’s global expertise. It’s an exciting time to join the firm at such an important moment of growth in the U.S.”

With more than two decades of marketing leadership, Carlos has a strong track record of shaping award-winning integrated campaigns for renowned brands such as Nvidia, Intuit, Ford, Honda Powersports, LEGO, and Dole Foods. His experience includes directing more than $1 billion in omnichannel media investments across diverse sectors including tech, auto, CPG, health, retail, finance, sports, and government. He has also built world-class Media, MarTech, and digital capabilities, scaling high-performing teams across the globe. As an executive, he guided Dailey & Associates’ independence from The Interpublic Group and led M&A growth with 9thWonder and Gravity Global.