Porque Sí and Free the Voices Stand Out Among the Winners at the FIAP Awards

Two of our most innovative campaigns, “Porque Sí” and “Free The Voices”, have been recognized at the prestigious Ibero-American Festival of Creativity (FIAP) 2025, which celebrates creativity, innovation, and excellence across Ibero-America.

“Porque Sí” by Seagram’s Gin, created by CHINA, part of LLYC, was awarded Silver in the Production > Audiovisual Production Techniques – Art Direction category. The campaign is a tribute to spontaneity and authenticity, championing freedom of choice and the idea of living without explanations—summed up in two words: porque sí (“just because”). Filmed in 16 mm in New York, it aimed to capture the city’s raw and vibrant essence, featuring unexpected details such as a chameleon narrator—symbolizing individuality, change, and adaptability. Beyond metrics, the campaign seeks to inspire people to live authentically, positioning Seagram’s Gin as a symbol of freedom and authenticity.

Meanwhile, “Free The Voices”, which received Bronze in the Innovation > Use of Artificial Intelligence category, is a pioneering project developed by LLYC and Monoceros Labs that challenges vocal discrimination in digital environments. The project created the first global repository of diverse synthetic voices, with the collaboration of over 1,200 LGBTIQ+ individuals from 12 countries, synthesizing five unique voices—Libertas, Castor, Fulu, Hatysa, and Vega—in Spanish, English, and Portuguese (both Brazilian and European). These voices are available to creators, brands, and developers seeking to produce more inclusive digital content, from virtual assistants to podcasts. The initiative has had a significant impact: 654 media mentions, 99K impressions, 30K social media mentions, and 15K audio downloads, establishing Free The Voices as a global benchmark in innovation and vocal equity.

These distinctions reflect our ongoing commitment to creativity, innovation, and inclusion, and celebrate the talent behind these transformative campaigns.