Beatriz Urdaneta
Marketing Solutions Client Senior Director
Responsible for leading integrated communication and marketing strategies, managing key accounts and coordinating multidisciplinary teams to drive reputation and growth. Her primary focus is developing solutions that bridge creativity, data analysis, and strategic storytelling to achieve high-impact business objectives within the company.
Experience.
With over 20 years of experience, Beatriz is an expert in designing comprehensive positioning and reputation projects for global brands. Throughout her career in Latin America and Europe, she has advised top-tier companies such as Abbott, Banorte, Samsung Ads, Stellantis, Telefónica, Bacardí, and adidas. Her profile combines strategic vision with a results-oriented approach built on fostering genuine client relationships.
Experience.
Outside of her professional life, Beatriz finds a creative outlet in cooking and experimenting with new recipes. She is a DIY enthusiast who enjoys home improvement projects as a way to transform spaces and express her personality. She also loves taking walks to discover new places, a practice she uses for inspiration and balance.
