Germán Pariente, LLYC’s New South Latam & Chile General Director

LLYC, the global Corporate Affairs and Marketing company, announces the appointment of Germán Pariente as South Latam & Chile General Director, based in Santiago. From his position, he will lead the Chilean operation and will be responsible for strengthening the company’s comprehensive offering in Argentina and Peru, in close collaboration with María Eugenia Vargas and Daniel Titinger, general directors for those markets.

With more than 25 years of international experience, Germán has held management positions in public affairs, internal and external communication, as well as corporate social responsibility in multinationals such as Naturgy and Inditex. His career combines strategic vision, multicultural leadership, and extensive experience in reputation management.

This appointment marks Germán’s return to LLYC, where he developed his career between 2005 and 2012, a period during which he led the company’s operations in Panama, China, and the Southern Latin America region from Brazil, among other challenges.

For Juan Carlos Gozzer, Partner & Latam CEO: “Germán’s incorporation significantly reinforces our value proposition in Corporate Affairs and Marketing, both in Chile, a strategic hub for LLYC, and in the rest of the region. Having talent like his means continuing to commit to high-value consultancy for our clients.”

For his part, Germán Pariente states: “I take on this challenge with the utmost commitment. I know firsthand the transformative capacity of LLYC, a nonconformist and innovative firm that generates tangible results for its clients. In Chile and throughout the region, we want to accelerate growth alongside the best professionals, who find in LLYC a unique platform to participate in high-impact projects.”

With this incorporation, LLYC reaffirms its commitment to accompanying organizations in their most relevant decisions, adding leadership, vision, and talent to be Partners for What’s Next: a strategic partner capable of anticipating, influencing, and creating solutions that protect and grow the business of its clients.