De Ténis, Sem Gravata: what leading global brands teaches us about staying ahead of change

The latest episode of our podcast ‘De Ténis, Sem Gravata’, brings a grounded conversation on what it really takes to steer global brands in a landscape defined by constant disruption.

Marlene Gaspar sits down with Ricardo Marques, SVP of Marketing at Michelob Ultra, to explore how creativity, strategy and technology combine to drive decisions that matter, and how leaders stay sharp when the only constant is change.

What stands out from the conversation?

• Strategy and agility must coexist: seeing ahead while acting fast.
• Innovation requires unlearning: adjusting how we work to unlock opportunities.
• Technology and AI are tools, not substitutes: impact comes from human judgment.
• Creativity remains an edge: distinctive ideas still move global brands forward

A thoughtful dialogue that offers practical guidance on leadership, culture and the discipline behind building brands with long-term relevance.

Listen on Spotify!

Or watch it on YouTube as well.