Rural Health’s Quiet Crisis

  • Trends
    Healthcare
    Economy
    Reputation
  • Sector
    Healthcare and Pharmaceutical Industry
  • Countries
    United States
Feb 5 2026

On Critical Communications: Lessons from Healthcare, we talk with industry leaders about some of the biggest issues they face, examining the critical role communications play in shaping organizational practices, public policies, and public opinion.

In our second episode, we’re diving into the financial pressures and policy uncertainties currently challenging rural hospitals. Rachael Sherard, Chief Rural Health Officer, and Kim Malsam-Rysdon, Vice President of Public Policy at Avera Health, join us to discuss the “Quiet Crisis” facing 64 million Americans, where thin margins and workforce shortages put the survival of hundreds of rural facilities at risk.

We also explore how healthcare leaders can move rural health from the margins of public discourse to the center of the national stage by elevating stories of resilience and the essential need for visibility.

 

Also available on Apple Podccasts.