LLYC Secures Seven Awards, Including Six Golds, at the 2026 AAF West Michigan American Advertising Awards

Grand Rapids, Michigan – March 4, 2026 – LLYC, the global trusted partner in Marketing and Corporate Affairs, announced today that it has been honored with seven accolades, including six Gold awards, at the American Advertising Federation West Michigan 2026 American Advertising Awards. The American Advertising Awards celebrate the creative spirit of excellence in the local community.

LLYC was recognized across multiple categories for its exceptional work with clients New Holland Brewing and Otto Aerospace. LLYC’s seven awards included six Gold Metals and one Silver Metal.

The winning projects spanned a variety of marketing disciplines, including specific, successful initiatives for key clients:

Otto Aerospace: We worked with Otto Aerospace to help make them the business aviation story of the year. The new website was a key component of LLYC’s integrated approach, updating visuals, messaging and components to deliver a more intuitive, engaging user experience that strengthens brand perception, improves functionality, and aligns with Otto’s modern digital strategy.

New Holland: We worked on the latest chapter of the New Holland Brewing x Dungeons & Dragons campaign in 2025, supporting a fully integrated campaign. The success of this campaign illustrated the power of LLYC’s integrated approach that spanned across a variety of media, including packaging design, organic social, paid digital, and video. 

The winning projects spanned a variety of marketing disciplines, including:

• Six Gold Awards: For work across Social Media (Single Execution and Campaign), Packaging, and Consumer Website categories for New Holland Brewing and Otto Aerospace
• One Silver Award: For Logo Design, New Holland Brewing 

“The team is thrilled to be recognized by AAF West Michigan with seven ADDY Awards,” said Paige Wirth, U.S. Marketing Lead. “This achievement, particularly the six Gold wins for our work with New Holland Brewing and Otto Aerospace, validates our commitment to blending the art of creativity and communication with the science of data to drive real results for our clients.”

LLYC helps business leaders shape the future by bringing together exceptional minds that combine the art of creativity, communication, and influence with the science of data to guide change, strengthen reputation, and make the right decisions. 

The full list of awards include: 

• New Holland Brewing, Social Media, Single Execution, Gold Metal 
• New Holland Brewing, Social Media Campaign, Gold Metal
• New Holland Brewing, Social Media Single Execution, Gold Metal
•  New Holland Brewing, Packaging, Gold Metal
• New Holland Brewing, Packaging, Gold Metal
• Otto Aerospace, Consumer Website, Gold Metal 
• New Holland Brewing, Logo Design, Silver Metal