Chosen as a strategic partner for Smart Fit Mexico to strengthen its wellness positioning in the country

We have taken on the challenge of accompanying Mexico’s largest gym chain in building a narrative that transcends the physical and connects with wellness as an essential part of daily life. Our work will focus on developing a comprehensive communication strategy that boosts its reputational positioning, strengthens its media presence, and consolidates its connection with new audiences.

Smart Fit Mexico has revolutionized the fitness industry with an accessible, modern, and high-value model, successfully democratizing access to exercise for millions of people. With a solid presence in the country and constant expansion in the region, the brand has become a benchmark for convenience, innovation, and proximity.

“At Smart Fit Mexico, we seek to continue strengthening our reputation and deepening the connection with the communities that are part of the brand. This alliance with LLYC will allow us to evolve our narrative and continue building a relevant positioning within the wellness conversation,” said Darío Coronado, Country Manager of Smart Fit Mexico.

As their strategic partner, we will drive the development of a strategic narrative, the identification of relevant conversation territories, the positioning of spokespersons, and the creation of stories that connect with communities through wellness, sports, and culture. All this, accompanied by proactive reputation management and risk anticipation in an increasingly dynamic environment.

With this step, we seek to accompany Smart Fit in a new stage: one where wellness is not only trained, it is also lived and shared.