Five finalists at the Effie Latam 2026 Awards

We combine communication, creativity, and influence with the power of data and artificial intelligence to help our clients make better decisions in the moments that matter most. Recognition in benchmark competitions like the Effie Awards Latin America 2026 is a reflection of this way of working: converting complex business challenges into ideas capable of generating real impact, building trust, and boosting commercial and reputational effectiveness.

This year, the excellence and effectiveness of our strategic work have been demonstrated by positioning ourselves as finalists in five categories of the Effie Latam 2026, demonstrating the strength of our talent in the region and our ability to address challenges from multiple creative and business perspectives.

Finalist cases at the Effie Latam 2026

• David versus Goliath: Nombres con calle, by LLYC Colombia for dale! (Colombia).
• Positive Impact – Diversity & Inclusion / Positive Change – Diversity & Inclusion [Multi]: Signs of Pride, by LLYC for Yaaj (Colombia, Mexico).
• Refisal vs La Monotonía., by TBWA Colombia and Llorente y Cuenca Colombia for Refisal. Contributing agencies: Bombai Sas; Spark Foundry Colombia in the Food category
• Experiential Marketing (products & services) / Experiential Marketing (products & services): Anula la mala suerte, for Brinsa / Refisal (Contributing agencies: Spark; LLYC).
• Food: Anula la mala suerte, for Brinsa / Refisal (Contributing agencies: Spark; LLYC, Colombia).

In an increasingly hyperconnected and uncertain business environment, the challenges organizations face can no longer be addressed from a single discipline. Moments of Truth are inflection points where regulatory, operational, technological, financial, and perception dimensions converge simultaneously.

That is precisely where our model brings value.

The nominations obtained in the Effie Latam 2026 show our ability to integrate disciplines, connect talent, and apply new tools to anticipate scenarios, build trust, and generate effective solutions that respond to our clients’ real challenges.

Our teams demonstrate the strength of operating as One LLYC: a global brand that connects knowledge, capabilities, and talent to address the moments that matter most.

Because behind each recognition there is much more than a campaign: there is a challenge, an opportunity, and a team determined to turn them into impact.

Congratulations to all our clients and teams for making it possible!