We received two awards at the 2026 AMCO Awards alongside HEINEKEN and Nestlé.

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    Food and Beverage
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    Mexico
Sep 29 2026

We were recognized at the 2026 AMCO Awards for two strategies developed alongside our clients HEINEKEN and Nestlé. Both projects, awarded in the Communication Architecture division, transformed corporate anniversaries into platforms to strengthen the companies’ relationships with their audiences.

Granted by the Mexican Association of Communicators, the AMCO Award recognizes corporate communication projects for their strategic planning, creativity, execution, and results measurement.

HEINEKEN Mexico: 135 years being the North of Mexico

On the occasion of La Cervecería’s 135th anniversary, HEINEKEN Mexico sought to expand the conversation about its contribution to the country beyond brand recognition. An analysis of more than 10.5 million data points identified an opportunity to increase visibility regarding its impact on job creation, innovation, sustainability, and supplier development.

Under the concept 135 years being the North of Mexico, we developed a strategy that integrated internal and external communication, spokespersons, content, media relations, and experiences at La Cervecería in Monterrey. The project achieved 122 editorial publications, a potential reach of over 7.5 million people, and 9,748 interactions on the company’s internal channels.

The strategy received recognition in the Integrated Communication Strategies subcategory.
 

 

Nestlé Mexico: May the table bring us together again

To commemorate its 95 years in Mexico, Nestlé opened a conversation about family gatherings around the table, a space historically linked to the company. Research conducted with 600 Mexican families found that 92% used screens during meals, a finding that served as the foundation for the strategy.

The initiative combined research, specialized spokesmanship, media relations, and the reinterpretation of historical Nestlé advertisements to reflect how digital devices have transformed shared moments. It generated over 100 editorial impacts and 33 million impressions. During the evaluated period, the company’s relative trust and recommendation indicators increased by three and five points, respectively, compared to the previous year.

May the table bring us together again received recognition in the Reputation Strategy and External Communication subcategory.

We won two recognitions at the 2026 AMCO Awards alongside HEINEKEN and Nestlé

In both cases, the challenge was ensuring the anniversary went beyond a mere celebration. The work involved understanding what made sense to share today and how to make it relevant to their audiences.

Congratulations to our clients and to all the teams that made these projects possible!

This content is translated with AI. Read article in its original language.