We lead the Spanish winner’s list at FIAP 2026

We topped the Spanish award list at FIAP 2026, winning a total of 11 metals. The majority, 10, went to ‘Sosegá’. The project created by the firm for Cervezas Alhambra became the most awarded national campaign at the Ibero-American Festival of Creativity, taking home four Golds, five Silvers, and one Bronze.

Specifically, the campaign won Golds in the categories of Music Content, Branded Content–Entertainment Program, Content Production Techniques & Music, Sound Design, and Use of Licensing. The five Silvers came in Television / Cinema / Digital – Food / Meals / Alcoholic & Non-Alcoholic Beverages, Innovation in Music, Best Use of Local Culture, Effective Creativity for its Cultural & Global Contribution, and Identity & Popular Culture. The Bronze was awarded in Graphic Production Techniques–Art Direction.

In addition, a Silver was awarded to ‘Resistiré’ by Adolfo Domínguez, in the category of Audiovisual Production Techniques/Photography.
 

The ‘Sosegá’ project

 
We conceived ‘Sosegá’ as the central element of Cervezas Alhambra’s centennial, connecting with its deepest identity. The project stemmed from a particularly complex creative challenge: developing something completely new while respecting the authenticity and technical rigor of a deeply rooted tradition. To make it possible, 14 of the leading figures in flamenco participated in creating the new palo, bringing together different generations, perspectives, and ways of understanding the genre.

The new flamenco style after nearly 100 years, the first unhurried one, pays homage to Granada, the brand’s birthplace. Furthermore, it is the first in history without a final resolution (remate)—unprecedented in the genre’s history—and the first documented in an audiovisual piece. To develop it, the agency relied on the musical direction of Javier Limón (Casa Limón), one of flamenco’s most renowned producers, alongside the production company Little Spain. With ‘Sosegá’, Cervezas Alhambra transitions from accompanying culture to actively participating in its creation. Its philosophy of an unhurried life ceases to be merely a message, becoming something that can be heard, performed, and shared.

‘Sosegá’ has received numerous awards in national and international competitions. It has just received a Grand LIA in the Music & Sound category. It achieved a Bronze Lion at Cannes Lions and was one of the standout campaigns at the National Creativity Awards, winning a total of 7 metals, including 3 Golds, in audiovisual content, audio content, and in the craft/sound and music category. Likewise, it triumphed at the BCMA 2025 awards, receiving unanimous recognition from the jury as Best Branded Content of the Year. It was also recognized in two other categories: Best Audiovisual Branded Content and Best Innovation Project in Branded Content.