LLYC Appoints Rossana Pazmiño as New Managing Director in Ecuador to Accelerate Growth and Local Operations

LLYC has announced the appointment of Rossana Pazmiño as Managing Director of its office in Ecuador. This strategic move reinforces the global consulting firm’s commitment to continue operating in the country, capturing the market’s most challenging projects and fostering the development of local talent.

Rossana brings an outstanding hybrid background of more than a decade across strategic communications consulting and the public sector. This experience gives her a deep understanding of Ecuador’s socioeconomic and regulatory environment, as well as the reputational and institutional risks organizations face during times of polarization or change.

Under her leadership, the firm will focus on supporting companies in their “moments of truth,” elevating the value of strategic advisory, driving operational efficiency, and steering the value proposition toward profitability and positive impact on clients’ businesses.

“In an environment as demanding as Ecuador, reputation is no longer managed from a single front: it is built through dialogue among companies, institutions, and society. My goal is for LLYC to be the partner that helps its clients build that trust and turn it into a competitive advantage, leveraging the talent of our local team and the strength of a global network,” said Rossana Pazmiño.