60 Years. A New Identity.
Office
Portugal
Services
Brand Strategy
Rebranding Visual
Identity Design
Date
2026
Sixty years of experience is something worth celebrating. But for Tecnoplano, a Portuguese engineering company, reaching this milestone was also an opportunity to look ahead.
After six decades of helping shape the built environment, Tecnoplano was preparing for a new stage of growth, with ambitions to strengthen its presence in international markets, particularly English-speaking countries.
The company needed an identity that could carry its experience into this next chapter. One that reflected the confidence and expertise built over 60 years while standing apart from the increasingly similar visual conventions of the engineering sector.
How do you build a brand for the next 60 years without losing what made the first 60 possible?
Solution
We approached Tecnoplano’s 60th anniversary as an opportunity to rethink how the company presented itself to the world. Building on our existing relationship with Tecnoplano, we developed a brand strategy and refreshed visual identity that connected the company’s six decades of experience with its ambitions for the future.
The new look and feel brought a more contemporary and distinctive expression to the brand, reflecting the confidence, sophistication and forward-thinking approach Tecnoplano wanted to communicate to international audiences.
At the heart of this evolution was a new global tagline: Thriving Engineering. Created in English to support Tecnoplano’s international ambitions, it expressed a vision of engineering defined by continuous progress, ambition and the ability to take on new challenges.
The anniversary also marked the launch of É Obra, a podcast hosted alternately by Tecnoplano’s executives Bernardo and Pedro Matos de Pinho. Bringing together industry leaders and decision-makers, the series opened a new space for conversations about engineering, innovation and the future of major projects.
Together, these initiatives marked a new chapter for Tecnoplano. A company celebrating the experience it had built over six decades while presenting itself with the ambition and identity to take on the decades ahead.
