FROM POST-IT TO SCIENCE: 3M

For its 70th anniversary, 3M Mexico faced the challenge of becoming better known as an innovative company developing technology in several sectors. It was time to be seen beyond the Post-It™ note.

The results of these posts reached an ad-equivalency above 10:1. 3M gained recognition as a key stakeholder in manufacturing and health industry related issues.

3M was able to position itself as the science and research company it has been for 70 years, impacting positively on people’s lives.

3M wanted to position itself as a science company and through strategy and reputation protection own the “freethinking” concept, turning the perception of the company as a conservative one into a visionary, futuristic one. To do so, they created storytelling and stories of high impact and interest, together with an executive visibility strategy as leaders in scientific exploration in diverse industries.