CHINA part of LLYC captures 2 bronze medals at the 2022 National Creativity Awards

Together with Adolfo Dominguez, CHINA part of LLYC claimed 2 medals at the National Creativity Awards. Considering that this is one of the largest national creativity festivals, these awards reaffirm the firm’s position in the Spanish creative sector.

The awarded projects and categories were:

– Piensa menos (Think Less) by Adolfo Dominguez, winning a Bronze in Ideas: Fashion.
–  Uniform Monday, also from Adolfo Domínguez, picked up another Bronze in Strategy: Insight

The gala was held this past Saturday (March 25) at the Kursaal in San Sebastian. Rafa Antón, Chief Creative Officer Europe, Co-founder and Chief Creative Officer of CHINA part of LLYC; Rafa Gil, Creative Director; Mayte Flores, Client Services Director; and Natalia Carrero Account Director, were all there to receive the awards as a team.

In addition to these awards, several projects were also included in the XXIV Creativity Yearbook:

– LLYC managed to include two pieces from Fundación BBK and BBVA respectively.
– While CHINA part of LLYC added another 11 entries to the yearbook for 5 different clients: Adolfo Domínguez, ASICS, Flex, Sitges Film Festival and Pescanova.

Held by the Club de Creativos since 2000, these awards recognize conceived and published projects that have become benchmarks of quality in communication and creativity. Some 80 Spanish campaigns took home awards this year, as the panel sorted through nearly 1,000 entries.