Think Less

Consolidate and enhance Adolfo Domínguez’s sustainability narrative, sewing new dialogue threads to strengthen its position as a leader in sustainable and timeless fashion.

The Adolfo Dominguez campaign yielded the best results to date, adding another chapter to the ‘Be Older’ strategy, promoting rational purchasing and a new approach to fashion consumption.

The brand launched a campaign featuring philosophers Steven Pinker and Elizabeth Duval to encourage people to think less about pleasing others and to focus more on repeating the clothes they like and suit them. In doing so, it invited consumers to practice a new kind of sustainability: mental sustainability.