LIDL in the age of data

On one hand, LIDL had more than one million reviews on Google in Spain. However, they failed to analyze these reviews to understand their community conversation and identify opportunities for improvement. On the other hand, LIDL had tasked us with the challenge of helping them comprehend how their investment was performing so that the management team could make more informed decisions about future financial resource allocation.

We utilized our Brand Whisper tool to grant accessibility to customers’ opinions through Business Intelligence. Moreover, we employed a Marketing Mix Model to analyze regional investments, pinpointing all marketing impacts and associating them with supermarket sales data.

We used Brand Whisper to gather all customer feedback and then utilized Business Intelligence and Marketing Mix Modeling (MMM) techniques to analyze our investments.