Brave Rethinkers

In today’s world, women have more control over their bodies and lives. However, a lack of information often prevents them from making informed decisions about contraception. Exeltis, a company committed to improving the lives of individuals, families, and healthcare professionals, is dedicated to empowering women and promoting women’s health. They challenged us to create a platform that would connect with women and provide them with quality information about contraceptive options.

According to recent research, 44% of women affected are willing to consult with their doctor to ensure they are using the most appropriate contraceptive method. Additionally, less well-known contraceptive methods, such as the estrogen-free pill, have seen a 34% increase in awareness.

Our solution was to create a platform that would deliver this information in a casual yet rigorous way. We produced short video capsules featuring Cristina Bosca, a working mother who provides relatable and humorous explanations of the typical situations or doubts that women may face when deciding on contraception methods. Using an empathetic tone and straightforward language, we addressed the subject of contraception, which can be dry and clinical, in a way that is both engaging and informative.