ENSURING RIU’S SUCCESS IN ONE OF ITS BIGGEST INVESTMENTS

The Mallorcan company Riu Hotels & Resorts took on the challenge of bringing back to life one of the most emblematic buildings in the heart of Madrid, the Edificio España, which had been closed to the public for more than a decade and had overcome various external contingencies.

In addition to these works, which began in 2017, the Plaza de España rehabilitation project had to overcome difficulties such as traffic restrictions in the center of Madrid.

RIU Hotels & Resorts has been strengthened considerably. What’s more, the plan enabled RIU to favorably manage a very active counterpart in the media. In the cases of mentions about issues related to the brand, the media picked up the company’s position effectively.

The hotel launch was a complete success and many authorities were there on opening day, such as the President of the Community of Madrid, the Mayor, the Deputy Mayor and other members of the city team. The Secretary of State for Tourism and the Mexican Ambassador in Spain.

LLYC created and led a multidisciplinary team with experts in public affairs, crisis, and litigation who managed the communication strategy to minimize risk and promote the project.