The drive for a circular economy remains firmly on the agenda of the current European legislature. With the aim of achieving an environmentally sustainable future, Europe is working on significant measures to address greenwashing, by developing precise and standardized criteria that companies must meet in order to claim that their products or services are green or sustainable, while empowering the consumer in their consumption decision.
These new requirements imply greater responsibility in the supply chain, production and advertising. Therefore, the involvement of organizations in the legislative processes and the adaptation to these new measures will be key to protect market unity and promote the competitiveness of all economic sectors of the country, while achieving a fair and efficient transition to a circular and sustainable economic model.
The Technical Note, aims to address the main challenges and opportunities of the future directive on consumer empowerment for the green transition, developed from the Office Circular Economy LLYC.
