Turismo de Islas Canarias Awards Its Global Communications Strategy

Managing tourism promotion in global markets today requires a precise combination of institutional storytelling and brand activation capabilities. In this context, Turismo de Islas Canarias has awarded us the contract to lead its corporate communications and Brand PR strategy—a key project to further strengthen the archipelago’s positioning as a leading global destination.

The contract, with an initial duration of four years and the possibility of extension, represents one of the largest projects in the sector in Spain. The scope includes the planning, coordination, and execution of an integrated strategy covering brand journalism, media relations, digital ecosystems, and crisis communications.

“We are proud to partner with Turismo de Islas Canarias in this new phase. We will bring all our talent to the table to consolidate its global leadership and project a stronger, more recognized, and more sustainable brand than ever. We are ready to elevate the recognition of the Canary Islands to a new level, connecting its unique essence with the expectations of the global traveler of the future,” said Rafa Pérez, Senior Director of Strategy in Europe.

This milestone reinforces our expertise in the tourism industry and builds on the trust placed in us by other leading institutions such as Turespaña and Turismo de Tenerife. The award confirms our ability to manage large-scale, complex international projects, delivering strategic solutions that enhance the competitiveness of destinations in a global environment and drive growth in key sectors.