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The PR SCOPE Spain 2025/26 study, conducted by SCOPEN, once again offers an in-depth look at the relationship between consulting firms and clients in our country. The report confirms a milestone that was not built in a day: we remain the most recognized, exemplary, and attractive consulting firm in the sector in Spain.
The study highlights a key aspect: the market identifies us as leaders in the discourse and application of artificial intelligence and recognizes that we have been able to enhance our capabilities in data, creativity, and innovation, capabilities that are in demand in today’s market and which we have been able to anticipate. The assessment also shows growth in areas such as strategic planning and sustainability consulting, as well as in the level of specialization and the ability to generate content. Among the most notable strengths are service quality, business knowledge, a multidisciplinary team, an integrated offering, an international network, and relations with the media.
People are once again at the center of attention. 89 professionals from the firm are among the most admired in the sector, a collective recognition that reaffirms talent as our main asset.
And, above all, there is the voice of our clients: 100% say they are satisfied, none are considering changing consultancies, and the level of recommendation is growing.
The report is based on 1,051 interviews conducted between February and May of this year with 529 business professionals, 377 communications consultants, and 147 journalists from the mainstream media. This work accurately reflects the evolution of the industry and its priorities for the future.