Bárbara Ruiz

Leading a team of over 20 people, Bárbara is responsible for positioning the LLYC brand across Europe, Latin America, and the United States. From brand strategy and managing visual and verbal identity to developing high-impact campaigns in key areas such as equality, diversity, innovation, and creativity, her work strengthens LLYC’s global reputation while providing visibility solutions for the company’s business.

Experience.

Bárbara joined the Madrid consulting team in 2018 to build the branding practice from the ground up, combining brand strategy, business, and communication. She brought valuable experience from specialized consultancies such as Interbrand and Brandward.

Interests.

You’ll often find her immersed in a good book, writing short stories, practicing Bikram yoga, walking her dog Pinche, or enjoying a gluten-free beer in good company—somewhere between Seville and Asturias.