Barrie Berg

Barrie Berg (Independent Board Director): Member of the Board of Directors (appointed 04/06/2021). With a BA cum laude from Yale University and MBA from Harvard Business School, she is an international executive with over 30 years of experience developing rapid growth for new brands and business models, digital transformation, strategic innovation and geographic expansion.

She was a partner at global consultancy Booz-Allen & Hamilton (now PWC Strategy&) in NYC, London and São Paulo, where she was the leading global expert on brand and growth strategies for consumer, luxury, retail and media companies. She later founded her own dedicated venture capital consulting firm, which she merged with innovation and digital consultancy, What If! Innovation Partners (now part of Accenture), and as CEO led the growth and transformation of the company into a global leader in the innovation sector with offices in NYC, London, Shanghai, Singapore and São Paulo.

Now based in Spain, she works with companies committed to innovation and growth as an independent advisor, interim executive, advisor and investor.