We created the Noabrands corporate brand to align and strengthen its brand names.

TVC, a leading international company in the Visual Merchandizing sector.  We needed to create a group brand to convey a unitary corporate philosophy that represents its brand names. The new brand had to give a value to all the capacities and services of the group through a strategy, a visual and verbal identity and a new naming.

The creation of a corporate brand with its corresponding communication channels enabled the creation of an internal corporate culture that permeated the rest of its brand names. Noabrands capitalizes creativity, end-to-end services and the expertise of the whole group and was launched on Euroshop – one of the most important retail events in the world.

Through the development of a complete branding project, LLYC created Noabrands – an attractive and sound umbrella brand aimed at the market under the tagline “Visualize Anything” to communicate its role as an enhancer in any of its end-to-end