Elevate Mission

7 Awards
  • SABRE Awards
  • Premios Dircom
  • The International Business Awards
  • Client
  • Sector
    Infrastructure, Transportation and Logistics
  • Client
  • Sector
    Infrastructure, Transportation and Logistics


Schindler passed four major challenges being faced by the company to LLYC: to present the new company claim, “We Elevate”; to raise the profile of the everyday work done by its technicians; to highlight the company’s commitment to the digital transformation; and to impact on a group of professionals that was beyond the traditional corporate communication reach.


40% of employees took part in the gamification actions. Overall positive satisfaction was registered regarding the initiative: 100% of employees took part in the campaign by accessing the microsite at least once. The interactive video was viewed more than 3,000 times (with a target audience of 2,800 employees, which is equal to an average of 1.2 views per employee). The project was recognized with important awards, including: the SABRE Awards EMEA 2020 in the Iberia category; FEIEA: Best Internal Communication Strategy; Astrid Awards: Certificate of Excellence in Category; Y. VIDEO/DVD, ONLINE & USB 08. Stakeholder Communication and Dircom Ramón del Corral: Internal Campaign: Transnational Scope.

reproductions of the interactive video

“The key to the success of this communication plan was teamwork.”

Pablo Noval
Internal Communication Manager at Schindler Iberia


LLYC prepared an internal communication plan based on the employee experience and made up of various components:

– Co-creation with employees. The vision held by Schindler technicians was obtained through numerous interviews and focus groups with employees.

– Interactive video. Viewers were able to make decisions and change the outcome in order to overcome various challenges related to safety, innovation and value proposition at Schindler.

– Gamification. Employees competed to demonstrate everything they had learned from this campaign.

– Content strategy. Participation was encouraged with teaser elements clearly inspired by cinema.

– CEO engagement. Starring in the film as the leader of the Super Agents calling them to take on a mission.

– Ambassadors plan. To promote and raise awareness about the campaign among employees.

– Specific website. Created for the occasion to help generate an immersive experience for employees.